Adding more value to your product can be done in more ways than one. Besides enhancing your product’s quality to its fullest, you should also pay attention to its packaging and think of ways to stand out from the rest of the competition.
A great idea to add more value on top of the product you’re delivering is by using promotional and custom gift boxes! It solves not one but both of the objectives mentioned above: add more value and stand out from the crowd.
Although it’s indeed a fine idea, you shouldn’t use it for all of your brand’s products. One should wisely utilise these gift boxes to keep their novelty and use them primarily for the high-end or special items in your product line. The reason being is that since some of your products are top-of-the-line, they should be encased in customised packaging that reflects their status and value.
Aside from boosting sales, here are a few other notable benefits of a customised promotional gift box:
Heightened brand recognition
By going the extra mile with the gift boxes, you show appreciation for your customers, of whom, in turn, will be amazed by your brand’s thoughtfulness, further strengthening their loyalty.
Also, thanks to this enhanced buying experience, your regular, everyday shoppers can become your brand’s ambassadors, too.
This occurs when they share and praise the experience they’ve received from your brand both in their online and offline circles. All it takes is for you to demonstrate quality, creativity, and thoughtfulness in coming up with a design that will draw customers in.
Improve customer experience in a cost-effective manner
As mentioned previously, using gift boxes enhances your customers’ buying experience. But did you also know that this way of adding value is a cost-effective method?
In comparison to other aspects, revamping your products’ packaging won’t cost an arm and a leg, yet it delivers many benefits both to your customers and your brand.
Also, given that you’re adding more value to your product, you may consider raising prices to absorb the extra costs incurred. This ensures that you improve your bottom line and customers receive quality, satisfying gift boxes.
Reusability aiding in indirect marketing
It’s no secret that consumers almost always reuse product packaging if it’s durable enough for their needs.
By designing sturdy and reusable packaging, consumers will remember your brand for as long as they keep your product packaging around for their uses.
An additional and free storage container will always be appreciated by your consumers, especially if it’s as well-made as your product.
Gift boxes are all the rage now, and for good reason, as we’ve discussed above. By using custom gift boxes, you show your appreciation to your customers, of whom are certain to repay your thoughtfulness with their continued support and patronage.
So, if you’d now like to incorporate some into your product line, we can help you find and customise the best gift boxes in Singapore! We offer a wide range of gift boxes for you to choose from and, if you’ve got a design in mind, we can help you bring it to life, starting from the visualisation up until the production stage of your custom gift boxes. Feel free to contact us for a quick chat if you’d like to find out more!